Wednesday, January 11, 2012

NOMd exhibition - the art of fashion

Talk about planning a road trip up to Whangarei. NOMdThe art of fashion takes a look at the iconic Dunedin fashion label through the years. Held at the Whangarei Art Museum it’s a show curated by Dr Natalie Smith and Prof Hilary Radner from the University of Otago. 

It’s about bloody time really, as there is quite a bit to say about this label. Some people get it, and some people don’t. I think they’re better representative of a NZ subculture than perhaps any other New Zealand label. Pamela Anderson once asked local fashionistas to define “NZ fashion”, and was met by silence. I would have probably just said buy a plane ticket and go visit NOMd’s Margi Robertson.

“ NOM*d has particular connections to international ‘conceptual fashion’ over the past decade with an infusion of Dunedin sub-culture; - streetwise, intellectual, de-constructivist - a re-appropriation of period styles and fabrics, giving the label its unique and timeless vibe. This ethos also alludes to connections in the two accompanying exhibitions. Since its inception, wherever possible, NOM*d have continued to use local materials and kept their manufacturing in New Zealand. Early connections to Roslyn Woollen Mills in Dunedin created opportunities for a more exclusive knitwear range than was generally available at the time. “

BUT WAIT! There’s also a la mode, a collection of fashion plates 1811 – 1825. Forty-five hand coloured etchings from the style bible of the day – Ackerman’s Repository of Arts.

You’ll see the “Empire Dress” style - emulated in Regency England when the Industrial Revolution enabled new cotton processing methods and wider sourcing of muslins and cottons. Fashion plates will show the morning dress, carriage dress, garden party and promenade attire, evening dress, opera and wedding dresses.

There’s also Nga Kakahu – The Cloaks of Jo Torr, which “explores the interrelation of Maori cloaks and European blankets in singular fabric sculpture installation works. “

Dates: Feb 1 – March 25, 2012.  Whangarei art museum for deets.


laurenolivia said...

I saw this exhibition in Gore, when it first opened late last year. I can definitely recommend it - even my fashion-hating/art-loving father enjoyed it.

Devid Cena said...

This is a lovely post. Thanks for sharing.

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indie.electronic.alternative. said...

i'll take one of each of those dresses. thank you. :)